| Description | 
WIN2 ® is a free web-based ideas evaluation tool designed to help and guide people through the many aspects of launching a new idea successfully into the marketplace. Focusing largely on commercial feasibility, WIN2 is a powerful, sophisticated and proven tool, offering a systematic and structured approach to the challenging question of how to spot winners and avoid losers.
Who can benefit by using WIN2?
• Would-be entrepreneurs, including students, wondering if their idea has the potential to provide them with a livelihood
• Businesses seeking to diversify into a new product or process, to help minimise the risks of taking the wrong decision
• Academics teaching in the field of economics or enterprise
• Business support professionals looking to mentor an entrepreneur
• Research offices looking to prioritise scarce resources
• Venture capitalists or business angels looking to reduce their chances of picking losers
Why use WIN2?
In most cases the strength of WIN2 lies in its ability to reduce the probability of making costly mistakes. Entrepreneurship is a risky business, but there is no point in adding unnecessarily to risk.
WIN2 will help you identify both strengths and weaknesses. You can use it from the early stages of development and then again at stages along the way.
By using WIN2 the enterprising person will save time, money, conserve energy and retain enthusiasm. This is good for them, for the economy and for future competitiveness. Everyone wins with WIN2.
How Does WIN2 Work?
It asks a series of tough questions designed to highlight all the potential hurdles which might cause an innovation to fail, covering:
• Product criteria • Market criteria
• Experience and Strategy criteria • Summary criteria
In all, WIN2 probes the innovation in 44 different ways offering multiple choice responses, plus the opportunity to add your own thoughts to each one. At the end, WIN2 will provide a colour-coded assessment, and it will allow you to make your own assessment as well. You can print out and keep the final report and use it to help you take your innovation forward.
To use this innovative assessment tool click on... www.winsquared.co.uk |
